A slogan is utilized to briefly signify the ‘positioning’ of a restaurant; when it comes to marketing strategies, positioning means the act of making the brand occupy a unique and clear spot in every customer’s mind. Also, aside from having unique company names, making use of slogans can also help attract potential customers since these disclose a concise definition of who you are and what your company is all about. Furthermore, slogans communicate with customers and potentials, the reason why your restaurant is better and different from your competition.
If you are having some issues coming up with an adequately effective restaurant slogan, here are a few simple steps you can take to help you think of a smart and creative slogan that will accentuate your business.
- Aim Right at the Target
Keep in mind that the task of every good manager is to determine the target niche by strengthening communication and connection according to the customer’s needs. It is similar when it comes to creating the slogan and also when you name a business – it should be clear, succinct, and easy to remember. Avoid creating a slogan that is generally cool but puzzling and difficult for prospects to understand.
- Create a List of Different Food Phrases
The next thing for you to do is to create a few important lists that will help you create the slogan for your restaurant; first, make a list that has a couple of words that physically describe the dishes that you are serving. Another list of words that you can create is a list of words that people utilize to describe your dishes; consider words such as juicy, tasty, savory, delectable, and more. Lastly, create a list of phrases that you want associated with your restaurant; these could either be family-oriented, child-friendly, sexy, trendy, and a whole lot more.
- Search for Potential Slogans
There are ways for you to see if your potential slogan for the restaurant has already been trademarked and sites such as the United States Patent and Trademark Office can help you check the validity of your slogan. There are also other helpful details for you to see once you have already selected a slogan for your restaurant.
- Feedback Helps
One of the best ways to narrow down your list until you reach that final slogan is to ask for as many feedbacks from those people who would most likely go and visit your restaurant; this same tip also works when you name a business. Ask your friends, family members, loved ones, and even your current customers – ask them for their honest opinion about your top five list of slogans and ask them which one seems to be the best one for the restaurant.
- Display your Commitment
Most of the time, dining establishments have no uniqueness and difference from one another and they also do not offer products that will set them apart from the rest of the competition. However, when making use of slogans, these will instantly emphasize and highlight the difference of your restaurant from all of your competitors. You can have your slogan focus on customer service, especially one that will guarantee excellent quality and unparalleled customer satisfaction.
Creating that perfect slogan for your restaurant may take quite some time just like when you were coming up with unique company names, and this should be thought of thoroughly since a lot of people take their food seriously. However, if you still haven’t come up with a good slogan for your restaurant, you can get some creative ideas or host your own slogan creating contest on Squadhelp.
Squadhelp is a place where you can acquire a lot of inspiration to create your perfect slogan, or have creatives from all over the world compete to give you that perfect slogan that will work efficiently for your restaurant.