It is possible that you already have a few excellent company name ideas and also a great real estate logo design in mind. These are actually great things, however, real estate slogans that instantly catch the interest and attention of people can greatly help your business stand out and be very successful; this is even more possible when your slogan is highly memorable to customers and prospects.
Your real estate business’ slogan forms the primary portion of your company’s identity, and having a strong one is highly essential in the real estate world. This is crucial since your business needs to stand out from the intense competition around and this will either make or break your real estate business.
Here are some great tips on how to write and create a perfect slogan for your real estate business.
- Consider your Business’ Logo
It is rare that your slogan will be displayed on its own since most of the time, it will form a portion of a whole display together with your real estate logo design. Take some time to carefully choose or create a slogan that complements your company’s logo without these contradicting each other.
An example would be a quirky and colorful logo. If you have this type of logo, then a sophisticated slogan will not complement nor will it work effectively for your real estate business.
- Highlight your Business’ Benefits / Services
The main reason for having a slogan is to differentiate your company or product from your competitors while simultaneously focusing on your primary mission. For a lot of potentials, a business’ slogan, together with the business name, is what gives them their first impression of a business and its products / services. This is why your slogan should stress on your real estate business’ worth. Determine and isolate one of the key areas of your business then find ways to incorporate this into your slogan.
- Brevity and Conciseness Wins
Your slogan should be simple, short, and concise – the same rule that should be followed for company name ideas. Keeping it short will allow customers and prospects to easily remember your slogan, plus, it will be easier to use as well.
Remember, slogans that are two to three sentences long will not fit on your business card and it will take up a lot of space during marketing collateral. Brevity links to memorability which is actually the main goal for every slogan for real estate businesses.
Limit your slogans to a single sentence or less.
- Be Clear
Take note of the old saying that has been followed by a lot of copywriters: “Be Clear, Not clever.” Generally, this means that clarity takes the place of cleverness; your customers should have an immediate and clear idea of what you and your business has to offer by just basing it on your slogan. The cleverness comes later.
This is one of the rules that has been adopted by a lot of real estate businesses from all over the world; however, keep in mind that this does not work for everyone since there are some businesses that have grown successful with cleverness when clarity seemed to have failed them.
- Stay Away from Being Generic
This is the worst thing you can do when it comes to creating your real estate slogan. Your customers and prospects should have a positive impression about your real estate business based on your slogan, not connecting it with any unimaginative and uncreative nonsense.
Real estate slogans are easy and fun ways to make your business more unique and memorable while also explaining what your company is all about in just a few words. However, you should remember that developing a great slogan is not as easy as you think; it takes a lot of practice and some of your time to actually come up with a highly effective one for your business.
However, if you are still having a hard time thinking of a creative slogan for your real estate business, why not host your own slogan / tagline making contest on sites like Squadhelpand gather some of the most interesting and unique creations from individuals all over the world. This is an easy and very convenient way to have an interesting slogan for your real estate business.