Today, a lot of businesses have realized that SEO ranking, especially for the long term, is not only about establishing a large number of links on the website; it is about creating adequate and high-quality content that will naturally attract links.
However, there is still one commonly disregarded content in the world of SEO, and this is the utilization of online videos. Though there are already some brands and companies that incorporate videos to their marketing strategies, there are still more companies that disregard the importance of using video content for their SEO ranking. Usually, these businesses choose to utilize other kinds of content such as images, written content, infographics, and more.
If utilized adequately and appropriately, videos can be an extremely powerful and vital contribution to a company’s overall strategy for SEO, so here are some great tips on how to improve SEO by using videos.
- Utilize Videos to Solve Issues then Provide Fresh Information
For the videos to rank adequately for the searching terms, a site should have excellent content that can help solve problems or at least provide fresh information. What is good about this is that great content is not expensive or difficult to produce. Creating a video for a site will be as simple as filming a moment of whiteboarding, or getting someone to sit down for a quick interview. Include things such as what issues do the audiences usually encounter, or how the audiences can accomplish their goals better or faster.
- Make Use of Keyword Labels
Making use of keyword labels help send out more details for search engines to better identify the videos; these videos use keywords made specifically for SEO text that functions as a description to ensure the importance of the video to search results. These should be clear so search engines can easily determine the use, significance, and importance of the video on your site.
- Utilize Interactive Video Essentials to Better Communicate with Audiences
For every individual that watches a video on a business site, there is a big chance to call this individual to action or they can easily be guided to the next step. Interactive video essentials such as quizzes, surveys, and in-video links that intercept every viewer at key moments can later on drive them to action.
- Optimize Videos for Loading Time
The performance of a webpage is greatly considered by Google’s algorithm; every time a page takes some time to load, it will automatically affect the experience of a user which means that users will simply turn away from slow websites and search for one that works better. Remember that every user will leave slow sites after waiting for just three seconds; to avoid this, make use of an embedded thumbnail for the video that does not automatically start until the play button is clicked on.
- Host Videos on the Company Site
For better and full SEO potential when it comes to the company videos, it is best to host it on the company’s official site instead of hosting it on Vimeo or Youtube. Doing this will make it easier for people to link directly to the company’s domain which will help the business’ overall SEO.
When it comes to accessibility and popularity, videos will only continue to develop since consumers and audiences like videos and remember these better. Videos, together with great business name ideas and an attractive design company logo will be excellent and effective components for successful marketing strategies. Making use of videos has also become more affordable and highly accessible for local business’ which is why companies should make use of videos for successful marketing and increasing importance to the SEO of the site.