Remember those days when purchasing any domain name that didn’t end with a .com was out of the question? Even if someone had the option to register a short and catchy domain name with other extensions, they would still opt to choose a 6+ word domain. But over the last decade, especially led by drastic changes in the mass internet consumption patterns, the monopoly of the .com extension is now effectively over. One of the biggest winners in this ‘Game of TLDs’ has been the .mobi extension.
What is a .mobi extension?
Around 2005, with the use of mobile phones picking up around the world, it was pretty evident that people would sooner or later consume internet services massively through mobile phones. Consequently a few major internet and communication giants (including the likes of Google, Microsoft, Nokia, Samsung and Visa) teamed up to back the .mobi extension as a Generic TLD. The backers of this extension adopted the visionary goal of putting a domain on the market that would openly challenge the then existing PC-optimized approach to consuming the internet. Judging by the popularity of the extension today, the initiative can indeed be hailed as a success.
Who typically uses this extension?
This extension has primarily been the preferred choice of vendors, who provide their services through mobile phones. However, this extension has also been used by some vendors to provide a mobile-specific service through their existing brand.
Who holds the registry operations and what’s the price?
In 2008, Afilias PLC took over the registry operation rights of the extension. It is the same company that also holds the primary registry operation rights to .info and .pro extensions. Depending upon the vendor through which you wish to register your .mobi domain, it will cost you somewhere between $7 to $20. Meanwhile, yearly renewal charges start from $14, which is somewhat pricier, compared to other domain extensions including .com and .info.
What’s the big deal about a .mobi domain?
Most websites with .mobi extension are usually easily viewable across all mobile devices. There are still a lot of websites in the world that aren’t exactly optimized for use in the mobile phone. However, there are usually no such issues with a .mobi website. In fact, over 500+ websites ending in .mobi are already among the top million ranked websites making it the ninth most popular generic TLD in the world.
What’s changed in the .com world?
With search engines now providing faster results than ever, people have all but traded the address bar with the convenience offered by the likes of Google and Bing. There is no denying that a .com domain still holds quite a big pedigree in the online world, powering almost half of all addresses in the world wide web. But new top level domain extension including the likes of .co, .tv and .mobi are strongly challenging this domination. With the ICANN offering limitless domain name extensions, you have the option to find even better extensions that exactly suits your brand.