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The Art + Science of Naming A New Product

After spending months or even years perfecting the key attributes of a new product, you are finally ready to launch it. Beta testing is over, the kinks are all worked out, you know the best features and they are glitch free. Yet, you have not been able to land on a name. It is pretty […]

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WHY SHOULD YOU REGISTER YOUR TRADEMARK?

The best way to protect your trademark is by registering it with the United States Patent and Trademark Office (USPTO). The benefits of owning a federal trademark registration are substantial. USPTO Feedback The USPTO will give you feedback about your application within a few months of filing, including conflicts with competitors, registrability issues, or other problems […]

What is a good name for

What is a good name for my … ?

What is a good name for? This is a question our team gets asked multiple times per day. What’s a great name for an IT Firm, a Real Estate Agency, an e-Commerce, a Pizza Restaurant, a Documentary (You get the point). The Truth About Finding an Awesome Name Your business category is only a small […]

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How to create a great mash-up business name

When creating a business, it is often thought that choosing a catchy name can be the trickiest part. The name has to be unique, interesting, and memorable. What Goes into a Mash-Up Name? In a mash-up business name, two or more words may come together to form a new meaning that conveys the mission of […]

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How to name your restaurant without hassle

Nothing is more stable than the food business industry. There are various types of food businesses available – food delivery services, fast-food chains, restaurants and more. The food business is stable enough to create a tough competition among food business owners. If you’re thinking about building a restaurant or already in the process of in doing it, […]

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5 Tips in naming your consulting business

Naming any business can be a tough process. There are a lot of things to consider before you can decide on one, or before coming up with one. Among these things are the following: company goals mission and vision business products or services personality or characteristics the kind of business you are in In naming […]

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5 Tips in choosing a business name

With all the requirements of a business, the importance of a business name is sometimes missed out. However, as discussed in a previous post (The Power of a Business Name), the name of your business can either invite your potential market or it could leave them disinterested. It has the power to create first impressions […]

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The power of a business name

What is the power of a business name? Before discussing what its power is, let us go back to naming people. Without even personally knowing or seeing a person, when you hear his/her name, you immediately create your first impressions on the person. I remember when I was talking to a client named Linda. We […]

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How to Name a Preschool

For every parent, pre-school is considered as one of the most important steps in a child’s life when it comes to the development of their education; however, there are numerous states that do not really fund the various programs for pre-schools and for those who do, the funds slowly decrease year after year. As parents […]