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Advanced Naming Techniques To Solidify Your Brand

  No matter the size of your company or what your product is, when it comes down to naming, we all want a name to stick. Besides the obvious ways and basic strategies for naming, here are some advanced techniques that go above and beyond: Branding Building a brand image is not easy. Thousands of […]

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TRADEMARK VALIDATION IN NAMING

So you’ve just picked out a new name for your start-up company. Or you’ve decided on a brand name for a new product. The next step is to start using the name, right? Wrong. Before you start using the name, you need to run a trademark search. Why Search? Your ability to use the name will […]

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Three Steps To Validating Your Company, Brand Or Product Name

Your company name is one of the most valuable assets to your brand. Through your name you can accomplish making a great first impression, implementing brand recognition, and accurately describing your company’s purpose. If you have embarked upon a naming project and have narrowed down your name search to a few great choices, it is […]

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The Art + Science of Naming A New Product

After spending months or even years perfecting the key attributes of a new product, you are finally ready to launch it. Beta testing is over, the kinks are all worked out, you know the best features and they are glitch free. Yet, you have not been able to land on a name. It is pretty […]

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Name your Business, Brand, Product, or Just About Anything

Your name is a huge part of your identity, so why would the name you choose for your brand be any different? Coming up with the right name for your business is essential to standing out in today’s competitive marketplace and attracting the attention of customers and top workforce talent. A catchy name can give […]

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Does a startup need a great name?

Every entrepreneur knows the hard truth that most startups fail. Every coach, consultant, and guru out there has a unique (sometimes secret) formula for making startups successful. The number of blogs written on this topic are endless. So let’s not go down that road yet again. Instead, let’s hone in on one hurdle that every […]

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How to come up with the best construction company name

In starting your own construction company or building business, at first, it would seem that naming it would be the easiest step. However, you would find out that it is not that easy as you think. It is difficult to choose or come up with the best name which can perfectly fit your kind of […]

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The power of a business name

What is the power of a business name? Before discussing what its power is, let us go back to naming people. Without even personally knowing or seeing a person, when you hear his/her name, you immediately create your first impressions on the person. I remember when I was talking to a client named Linda. We […]