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How To Come Up With A Terrific Name For An App

  You had a great idea and completed–or are in process of– the research and development phase to transform it into an app. Kudos & congratulations! That is an accomplishment to be proud of. You may just be at a sticking point trying to determine what to call it and how to brand it. We […]

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TRADEMARK VALIDATION IN NAMING

So you’ve just picked out a new name for your start-up company. Or you’ve decided on a brand name for a new product. The next step is to start using the name, right? Wrong. Before you start using the name, you need to run a trademark search. Why Search? Your ability to use the name will […]

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Three Steps To Validating Your Company, Brand Or Product Name

Your company name is one of the most valuable assets to your brand. Through your name you can accomplish making a great first impression, implementing brand recognition, and accurately describing your company’s purpose. If you have embarked upon a naming project and have narrowed down your name search to a few great choices, it is […]

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The Art + Science of Naming A New Product

After spending months or even years perfecting the key attributes of a new product, you are finally ready to launch it. Beta testing is over, the kinks are all worked out, you know the best features and they are glitch free. Yet, you have not been able to land on a name. It is pretty […]

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WHY SHOULD YOU REGISTER YOUR TRADEMARK?

The best way to protect your trademark is by registering it with the United States Patent and Trademark Office (USPTO). The benefits of owning a federal trademark registration are substantial. USPTO Feedback The USPTO will give you feedback about your application within a few months of filing, including conflicts with competitors, registrability issues, or other problems […]

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Name your Business, Brand, Product, or Just About Anything

Your name is a huge part of your identity, so why would the name you choose for your brand be any different? Coming up with the right name for your business is essential to standing out in today’s competitive marketplace and attracting the attention of customers and top workforce talent. A catchy name can give […]

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How to protect your brand

First of all, let me congratulate you for coming up with your own brand! You are probably reading this in order to prevent future legal battles and issues with regard to your branding. I tell you, you made the right decision! Building your own brand is one thing. Maintaining and protecting it from external factors […]