People often assume that the idea “if you build it, they will come” will work for your online business. Unfortunately, this will definitely not make people notice your online business in a snap. If you are wondering what you can do to expose and develop your business within the year, there are a couple of things that you must make sure of before anything else.
Aside from having an idea on how to choose a company name that will pique the interest of people and having an excellent brand identity, you are still required to have an effective strategy in marketing that will bring your business to the next level. But what if you do not have the budget to bring a top-notch marketing team to achieve all of these? Simple; you will need a few great tools to help you achieve your marketing goals for this year. Here is a list of some of the most important tools to get started with your online business.
To make sure that you are spending your content-marketing funds wisely, make use of BuzzSumo to do your research for content that will apply and appeal to your customer and prospects’ interests. Simply enter your backlink or keyword on the tool to receive a detailed report regarding how effective the previous content is.
- Keyword Planner
The Keyword Planner from Google is also one of the most vital tools you will need for your online business. However, you will need an account in AdWords to be able to use this tool but remember that this is not just for PPC since it can also help you determine a large number of associated data and keywords that can be utilized for your AdWords campaign. This also works for your SEO and content marketing.
If you want to reach out and have more connections with the individuals who purchase or join in your online business site, you can make use of Autosend to achieve this goal. The tool will automatically send targeted and personalized text messages or emails to every one of your customers, and it will be based on what they do or usually purchase on your site.
Anytime a new customer joins, purchases from your online site, or simply looks at an FAQ on the page, you can proactively send them a personal message just by using Autosend.
Based on research, about eighty-five percent of small businesses gain their customers through word of mouth; if you do not want to miss out on a lot of new businesses, you will need to have unique company names that everyone will talk about and remember, and while people speak of your online business, you will also need to make your own referral program by utilizing tools like the ReferralSnip that will create one for you in just minutes.
Simply enter a few pertinent details about your business / company, design your snippet, then customers can start referring your business to new customers online. You can even include additional perks and prizes for those customers who are able to bring in a certain number of potentials to the business.
We all know that managing your presence on social media can be a little tricky and tedious; however, it does not need to be like this. With efficient social media tools such as Oktopost, you will be able to easily share your online business’ content, easily determine the effectiveness of your campaigns, while also managing your conversations all at the same time.
Not all of these tools may work for your business; it depends on what your goals are and what you are aiming to achieve for the online business. The best way to know is to try out all of these tools and see which one works best for you and your business. From there, continue working to develop your online business, and reach for the top.