We all know how powerful the World Wide Web is, and with all the technological advances today plus the eyes watching our every move, it is extremely crucial for a business to clearly communicate their unique message and goals. One of the easiest and most common ways to remember a company is by its logo, which also helps distinguish one company from another. This is the reason why choosing a company name that is effective should also be accompanied by an effective logo that can easily define your business.
With that in mind, we have listed some of the most common mistakes logo designers make which are things that you should avoid if you want to create a smart and professional-looking design company logo.
- Using Raster Images
The common practice that designers usually follow when creating or designing logos is making use of vector graphic software such as Corel Draw or Adobe Illustrator. Vector graphics are usually made of precise and accurate points that provide visual uniformity across multiple and diversified sizes. Yet there is an alternative to this and it is by utilizing raster software like Adobe Photoshop which has become extremely popular all over.
However, making use of raster images for logos is not advisable since it could cause issues with the reproduction of the image. Though Adobe Photoshop has the capability to create big logos, you will never know how huge you will have to reproduce your logo in the future. If you zoom in enough on any raster image, expect to see pixelated graphics which makes it very unstable. Remember that it is extremely essential to maintain the visual constancy by making sure that the logo will appear the same in all sizes.
- Following Fads, Gimmicks, and Trends
When it comes to design, you will notice that there is always something new taking place, whether it is in fashion, graphic design, or web design. An example would be the current trend of minimalistic and flat designs; although there are quite a lot of beautiful websites out there that utilize this design, you need to think if this kind of style will become one of the classics that will last. Creating a design company logo is just like choosing a company name or buying a good suit; it should be something that you invest in and should last for years, not just by seasons.
- Going Overboard with Colors
Using too many colors on your logo will not only make the design too confusing, but it will also make it hard to shift into monotone which is something that you will most likely do in the future. Try to keep it under four colors and if your client requests more shades than that, try to pick out the most logical color combinations that will not be too confusing and instead, pleasing to the eyes.
- Over Complex
When an image is printed in smaller sizes, any image with a complex design will lose its details and would even look like it smudged in some cases. Remember that the more details one logo has, the more information a person needs to understand and process; this is not a good way to make your logo a memorable one. A logo should be memorable in a positive way and one of the best ways to do this is to keep it simple yet striking.
The purpose of creating a logo is to represent a certain business so if this looks similar to another company’s logo, it definitely will not be an effective logo and it will be confusing for people as well. Copying others also won’t do any favors to anyone, so avoid doing this at all costs.