The list of things your business needs to succeed is almost endless. Good marketing, a sound business strategy, and smart leadership are, without a doubt, among your top priorities. But, one of the most important steps toward building a successful and memorable brand is choosing a great name for your new company.
It’s amazing how vital a name can be. It plays a decisive role in your brand’s perception and success, meaning that it can make your business the talk of the town or doom it to obscurity. It’s the first thing customers see, so it has to send the right message to wow them. And, it must sum up everything your company is about, from what you do to you specific values and beliefs. Take Apple as an example. You think of more than just their products when you see their logo; you also think of innovation, elegant design, and Steve Jobs.
But, you don’t need anyone telling you how difficult coming up with a good brand name feels. You are aware of that. What you need is some helpful advice that will help you find that perfect moniker for your business.
So, here are some tips to guide you in finding the right name for your brand.
- Tap into Human Psychology
The prospect of a potential benefit appeals to the amygdala, which is the center for motivation and emotional behavior in your brain. As a result, your brand’s name shouldn’t reflect just what your company is about, but it should also make an emotional promise. Take Coca-Cola as an example. Their taglines vary from “Open happiness” to “Taste the feeling,” and other positive emotions. That’s the company’s way of making a promise which appeals to the human brain that you will get a delicious soft drink every time.
Stop focusing on what you want your company to be and think more about the emotions you want your brand to convey. Create a list of the concepts that are related to your business. Play with words, experiences, and emotions that you think are representative of your brand. Then, make an outline of the images you can associate with your brand. This exercise will help you see things from a different perspective and explore new approaches that you haven’t considered yet.
- Use the Power of Sounds
According to a 2003 study, sounds work as metaphors for images and help people experience an array of emotions. Certain sounds can trigger positive emotions and lead to experiences that are likely to be remembered and shared. The sound of your favorite TV show as a kid, for example, can inspire positive emotions. The same goes for brand’s name. Companies such as Haagen-Dazs, Acer, or Ubuntu have used the power of sounds with great success for decades.
Make sure your brand’s name has a great sonority to it that can inspire positive experiences. For instance, you can choose a name that suggests something that can be touched or seen to increase its memorability. Or, you can use a foreign name to create a brand name that will stand out. Just make sure it’s spelled right and its meaning fits your company’s identity.
- Make It Clear and Simple
One thing you don’t want when choosing a name for your brand is sending mixed messages. The name of your company should suggest what you do, what you stand for, and so on. So, naming your web development company “Pink Marmalade”, a name which suggests food, would be utterly confusing.
One great way to come up with a clear brand name is to create a list of relevant buzzwords in your niche. If you own a restaurant, then the list should include terms like “local,” “fresh,” or “organic.” A collection of relevant words will help you find a relevant name. Maybe this is how Pinkberry come up with their name.
Another simple way to find a clear name for your brand is to start a naming contest on Squadhelp and receive hundreds of interesting name ideas from creatives around the world. Taking the restaurant business as an example, here are just a few great ideas that have been submitted recently: “SicilianFreeze” – for a gelato business, “Juicentro” – for a juice store, or “TheEveningCork” – for a wine tasting company.
- Make It Relevant to Your Business’s Identity
Not only that your company’s name should be clear, but it should also be descriptive. It should portray your company’s attitude, goals, and approach. For instance, Amazon chose a name that suggests massive growth because that’s what they were aiming for. Likewise, you should pick a name that captures the essence, benefits, and experience of your brand.
Hopefully, these tips will help you come up with some clever ideas. If you are still having a hard time choosing the perfect name for your brand, get some inspiration from Squadhelp. It’s a quick and convenient way to get creative names that will fit your brand’s identity perfectly.