Among the most important and most visible features of a record company is establishing its own unique brand that artists would want to sign up with and consumers to purchase into. If you notice, a lot of the most successful and well-renowned record labels are easy to recognize because of their logo design and name. This is the reason why the design company logo for your record label should instantly inform people the name of the company and it should establish a strong visual symbol that symbolizes your company. Having a professional-looking and adequately designed logo will instantly establish a strong bond and trust between your company and the artist who will be signing a contract with your company; this also goes for the potential customers who will be following and purchasing from you.
To give you smart ideas on how to create an excellent design company logo for your record label, here are a few tips that you can utilize to achieve the task:
- Make it Simple to be Recognized Easily
It can be tempting to create an intricately-designed logo for your record label; however, keeping the design of your logo unique but simple can provide you with more flexibility when it comes to the size. Generally, your company’s logo should be able to work just fine at a minimum size of about an inch. With this size, your logo should be able to keep its details visible which can be a little difficult when your logo has too many designs.
- Utilize Simple Shades
When you are creating a logo for your record label, keep in mind that this will most likely appear on business cards, banners, shop signs, screens, and advertisements on newspapers, product packaging, and a lot more. Remember that a logo with color gradients, a lot of fine and intricate details, as well as various colors may end up looking completely different from the original appearance of your record label’s logo. This may happen since different printing technologies are being utilized and not all of these can exactly match the colors and texture of the logo.
This is the reason why the most prominent and popular labels in the world make use of simple designs and palettes that make use of a maximum of three primary shades. Furthermore, they also make use of bold and solid colors instead of using gradients.
- Forget the Trends
If you were running a fashion business, trends are highly vital to the business; but since you are handling a record label, following trends is not really necessary. Remember that trends just come and go and since we are considering the brand identity of your company, longevity is vital. Avoid following trends and just focus on simplicity and uniqueness which will help make your logo stand out.
- Have a Public Trial
Even if you come up with the best logo for your recording label, you can never be sure if the logo will appeal to the general public. Even if you already have the specific customers and niche in mind, you will need to find excellent and effective ways to catch the interest of your prospects with the logo you have created. Their feedback is essential so take note of these and make all the necessary changes to your logo based on their suggestions.
If you present a variety of logo designs to your focus group and none of these appeal to them, it will be useless to settle on your designs; if this is the situation you are faced with, return to your drawing board and create another set of logos until your group finds one that is appealing to them.
When you find it difficult to create a logo that fits your record label, you can hire a professional designer to create one for your company. However, remember that hiring a professional designer can be extremely expensive, so it is better to opt for a more convenient and affordable way to acquire great logos for your company. You can host your own logo design contest on sites such as Squadhelp and receive dozens of perfectly made logo designs for your label.