When you engage in the publishing industry, you know just how competitive this niche is since everyone involved here needs to be unique and stand out from the crowd. This also goes for your company’s symbol; the design of your publishing logo will be a highly eminent symbol that will let people easily recognize your publishing company amid the sea of media and other similar companies.
Furthermore, your design company logo should not only stand out but it should also easily allow your customers and prospects to determine what specific type of Media Company / business you are. Given those ideas, here are some quick tips on how to effectively create a logo that will perfectly fit your publishing company.
- Tell a Story
Creativity is one of the best ways to achieve success when you are in the publishing industry, so making use of logos that feature images such as pens, books, or pages will not give your business that much of an impact. Aside from lacking in creativity, making use of such images will provide you with a finished logo that greatly mirrors the logo of a couple of your competitors. Keep in mind that when creating a logo, publishers should be able to easily tell a story so customers and prospects know what exactly your business is all about.
Also remember that your design company logo should not only tell a story, it should also give your customers and prospects what the business focuses on and not just the generic and regular idea about a publishing business. Moreover, such companies that publish a variety of categories can easily narrate a story regarding the business’ history and corporate culture. To do this, make use of historic images where the company’s founder first began the business.
- Utilize Color Psychology
Remember that the logo of your business will be the first thing that prospects and customers will notice; this is because the color of your logo will have an instant impact and effect on an individual. Remember that when selecting for that perfect color for the business’ logo, it should correspond and blend perfectly with the story of the company. If you will be launching sweet and romantic novels, try to use colors such as midnight black or passionate red. Also, if your company focuses on news items, you may want to consider using the color blue since it exudes a powerful and confident aura.
- Use your Logo to illustrate your business’s key benefit
With your creative skills, you can possibly come up with an excellent logo that provides an immediate statement without the use of any words. Let us use the example of the general lightning bolt printing logo; if you make use of something similar to this, you will be required to convey the business’ benefits of being ultra-quick when it comes to the printing services. Furthermore, this image can also be altered into something that suggests assurance and speed; this process is somewhat similar when it comes to creating a variety of business name ideas since you will still select the best words to describe what the business is and what it has to offer, just like your company’s logo which should be able to do this as well.
- Professionally Design the Logo
To receive the best logo design, one way to do this is to have your company’s logo designed by a professional; however, this can be a problem since requesting for the services of a graphic designer can actually cost thousands of dollars which can be a little too costly for some. Luckily, there is another great and convenient way to acquire a creative logo for your business, and this is by starting your own logo design contest on sites such as Squadhelp which is the best place to get your naming inspirations.
When you host your own logo design contest, creative individuals from all over the world will compete to give you the best quality logo designs that you can use for your publishing company – this being an extremely cost efficient, quick, and convenient way to acquire a logo for your business.