Almost 98% of your customers are not as patient as you want all of them to be since everyone is generally spoiled by the fast and speedy delivery of technology. Your customers demand that they receive the same treatment, so with every second that passes as they wait for your website to load, the more likely you are to lose them. Generally, customers (or anyone, for that matter expects any web page to load instantly in under five seconds.
When you name a business effectively and efficiently, it will be possible for you to drive even more traffic to your website, however, if your website loads really slow compared to your competitors, it could hurt your company a lot by turning away customers and prospects who expect that your website will load fast, providing them with a smooth and satisfying online experience.
If this is a problem that you have been experiencing, you may be wondering what exactly it is that makes your blog or website load slower than it is supposed to; here are some of the reasons why:
A Newer Server is Necessary to Cater to your New Customers
This is one usual problem for businesses that are continuously growing; you begin with a small hosting server just to have your e-commerce blog start – this having limited storage space, as well as it has minimal cost. Once customers increase, so does the transfer of data, which only means that the server you have started your website with is already slowing down due to the load and is slowing down the operation of your site.
While thinking of the present, always keep the future in mind – how will your business grow in a few years? Will you cater to different customers or audiences? Set your sights on the future then switch or upgrade to a better or more efficient hosting service to support the requisites and needs of your e-commerce blog or site.
Your Images are set in PNG and not JPEG
As much as you can, avoid utilizing PNG image files on your blog or site and use JPEG files instead. JPEG files are better and using these is an economical option since it will reduce the loading time of your site without diminishing the quality of your images. Remember that a PNG file is three times larger compared to a JPEG file, so when you integrate PNG files to your site, it will most likely make your e-commerce blog load slower.
To keep the size of your images in order and organized, be sure to set dimensions that are specific to your site since having an idea of the optimal size for images, and which format to use for, let’s say, a photo of your design company logo, will ensure that the speed of your site will be consistent and smooth. If you are in the process of creating your design company logo, be sure to ask the logo designers making these, to provide you with all the different file formats so you can use the right type that will work efficiently for your blog.
Fix Broken Links
Broken links are another reason for your website’s slow loading since these increase the HTTP requests made every time someone visits your blog. Fix the links by either removing them completely or by making sure that the link brings visitors to the correct path because doing so will make youre-commerce site more efficient, plus, it will also decrease the loading time while simultaneously improving the users’ experience.