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Strategies to Avoid Business Name Debacles

To catapult your startup to international acclaim it is important to name your company and brand with a moniker that resonates with your target customer. To fulfill the dream of your business growing into a unicorn worth billions, start by distilling the vision of your startup into a memorable and meaningful name. Here are some […]

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Validating Your Name – Creating an Awesome Business Name, Part 6

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you validate the name you created using steps 1-5 of the naming process. Read Parts 1, 2, 3, 4, and […]

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3 Reasons Your Target Audience Matters in Naming

When building your new business, brand, product, app, or just about anything else, you’re likely excited about finding the perfect name. This excitement may drive you to decide on a name before you complete a business plan, lay out your strategy, and define your target audience. While this may seem like an ideal order to […]

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6 Cultural Naming Fails

Large corporations usually invest a significant amount of time and resources into creating the perfect name for their products. With all the effort that goes into finding an evocative name that describes the product, it makes sense why companies may be loath to change the name when expanding abroad. Unfortunately, as many companies have found, […]