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Company Naming Standards for Popular Industries

When creating a name for your company, there are many factors to consider – your target audience, brand, missions/goals, how you want to be perceived – the list goes on. However, one thing that many entrepreneurs overlook when naming their company and products is the naming standards for their industry. Adhering to the naming standards […]

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3 Reasons Your Target Audience Matters in Naming

When building your new business, brand, product, app, or just about anything else, you’re likely excited about finding the perfect name. This excitement may drive you to decide on a name before you complete a business plan, lay out your strategy, and define your target audience. While this may seem like an ideal order to […]

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6 Cultural Naming Fails

Large corporations usually invest a significant amount of time and resources into creating the perfect name for their products. With all the effort that goes into finding an evocative name that describes the product, it makes sense why companies may be loath to change the name when expanding abroad. Unfortunately, as many companies have found, […]

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4 Name Development Myths

As you begin the process of creating an amazing name for your company, brand, product, or just about anything else–you’re likely reading through articles providing you with more naming advice than you could ever want. After perusing these articles, you may feel like you have a grasp on what the naming process will be like […]

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7 Online tools to help you brainstorm your company’s name

As you begin the process of finding an evocative, memorable name for your business, you’ve likely heard the same piece of advice over and over – brainstorm! Traditionally, we think of brainstorms as a group of people sitting in a room, tossing ideas back and forth until the perfect name is discovered. However, your brainstorm, […]