naming marketing agency

A Proven Approach to Creating Awesome Business, Brand, and Startup Name Ideas

Many customers expressed a great feeling of relief after being taught this new approach to naming. Several individuals reported finding great names almost immediately after learning about this approach, even after struggling for weeks or months to find a great name.

This two-part post reveals the details of our new approach to naming. Continue reading if you’d like to: (1) Understand the philosophy of naming; discover how strong names which seem unrelated–like Dollar Shave Club, Squatty Potty, SalesForce, and Uber–are actually developed using a single underlying principle; and learn how to leverage this principle to develop your own great name! (2) Learn the fundamental …

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9 Steps to Creating an Awesome Business Name: Part 3 – Finding Your Personality

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 3 of the series, focusing on finding your personality. Read Parts 1 and Part 2 here. Choosing a name is […]

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Developing a Statement of Purpose – Creating an Awesome Business Name, Part 1

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 1 of the series, focusing on creating your Statement of Purpose. Your idea is your pride and joy. You may […]

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The Simple, Powerful Checklist for Creating the Perfect Name For Your Business

When you’re tackling the naming process, you may be overwhelmed by the amount of advice out there. You’ll find articles providing you with more tips and tricks than you know what to do with, and they may conflict with each other. It’s easy to see why people are overwhelmed when trying to create a great […]

ThinkOutsiteTheBox

Do I Really Need a Six-Letter Two-Syllable Name? (Part Two)

In part one of this article we explored the believe that many entrepreneur hold about giving their venture with a six-letter, two-syllable name. This article covers the downside of these names, as well as the true gold standard in naming. Whether it’s a six-letter name or not, sometimes you’ll fall in love with a name […]

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Create A Memorable Name For Your Business Using Poetic Devices

This Article was first published at Forbes.com. If you are starting a new business or thinking of rebranding your current business, you know how difficult it is to come up with a great name – one that is contextual, appealing, remarkable and evocative. One way to develop an appealing name (one that people love to […]

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Company Naming Standards for Popular Industries

When creating a name for your company, there are many factors to consider – your target audience, brand, missions/goals, how you want to be perceived – the list goes on. However, one thing that many entrepreneurs overlook when naming their company and products is the naming standards for their industry. Adhering to the naming standards […]

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3 Reasons Your Target Audience Matters in Naming

When building your new business, brand, product, app, or just about anything else, you’re likely excited about finding the perfect name. This excitement may drive you to decide on a name before you complete a business plan, lay out your strategy, and define your target audience. While this may seem like an ideal order to […]

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6 Cultural Naming Fails

Large corporations usually invest a significant amount of time and resources into creating the perfect name for their products. With all the effort that goes into finding an evocative name that describes the product, it makes sense why companies may be loath to change the name when expanding abroad. Unfortunately, as many companies have found, […]