Company-Brand-Naming-Tips-10

10 Simple Tips for Developing an Awesome Business Name

When getting your business off the ground, you’re likely overwhelmed with articles offering advice on how to choose the perfect name for your company, product, service, or app. With all the often-conflicting opinions on what makes a great name, you may be at a loss as to where to begin with creating your perfect name. […]

name validation legal

Validating Your Name – Creating an Awesome Business Name, Part 6

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you validate the name you created using steps 1-5 of the naming process. Read Parts 1, 2, 3, 4, and […]

BusinessNamingTypes-Evocative-CatchyNames

5 Styles of Effective, Evocative Names for Your Business

When coming up with a name for your startup, rebrand, product, or just about anything else, it may seem like the name possibilities are endless. However, despite the millions of great (and not so great) company names out there, the majority of great names can fit into one of five categories: classic, clever, emotional, experiential, […]

naming brief

9 Steps to Creating an Awesome Business Name: Part 4 – Creating A Naming Brief

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you use the work you did in steps 1-3 to create a naming brief document. Read Parts 1, 2, and […]

naming marketing agency

A Proven Approach to Creating Awesome Business, Brand, and Startup Name Ideas

Many customers expressed a great feeling of relief after being taught this new approach to naming. Several individuals reported finding great names almost immediately after learning about this approach, even after struggling for weeks or months to find a great name.

This two-part post reveals the details of our new approach to naming. Continue reading if you’d like to: (1) Understand the philosophy of naming; discover how strong names which seem unrelated–like Dollar Shave Club, Squatty Potty, SalesForce, and Uber–are actually developed using a single underlying principle; and learn how to leverage this principle to develop your own great name! (2) Learn the fundamental …

brand personality

9 Steps to Creating an Awesome Business Name: Part 3 – Finding Your Personality

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 3 of the series, focusing on finding your personality. Read Parts 1 and Part 2 here. Choosing a name is […]

statement of purpose brainstorm

Developing a Statement of Purpose – Creating an Awesome Business Name, Part 1

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 1 of the series, focusing on creating your Statement of Purpose. Your idea is your pride and joy. You may […]

Close-up of hand feeling checklist

The Simple, Powerful Checklist for Creating the Perfect Name For Your Business

When you’re tackling the naming process, you may be overwhelmed by the amount of advice out there. You’ll find articles providing you with more tips and tricks than you know what to do with, and they may conflict with each other. It’s easy to see why people are overwhelmed when trying to create a great […]

ThinkOutsiteTheBox

Do I Really Need a Six-Letter Two-Syllable Name? (Part Two)

In part one of this article we explored the believe that many entrepreneur hold about giving their venture with a six-letter, two-syllable name. This article covers the downside of these names, as well as the true gold standard in naming. Whether it’s a six-letter name or not, sometimes you’ll fall in love with a name […]

startup business team on meeting in modern bright office interior brainstorming, working on laptop and tablet computer

Do I Really Need a Six-Letter Two-Syllable Name?

As you dive into the process of naming your new venture, you’ll likely run across the advice that a six-letter, two-syllable name is the gold standard in business and product naming. There are two reasons that we at Squadhelp think this advice is typically more harmful than helpful to your naming process.   The Cost […]