startup business team on meeting in modern bright office interior brainstorming, working on laptop and tablet computer

Do I Really Need a Six-Letter Two-Syllable Name?

As you dive into the process of naming your new venture, you’ll likely run across the advice that a six-letter, two-syllable name is the gold standard in business and product naming. There are two reasons that we at Squadhelp think this advice is typically more harmful than helpful to your naming process.   The Cost […]

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Create A Memorable Name For Your Business Using Poetic Devices

This Article was first published at Forbes.com. If you are starting a new business or thinking of rebranding your current business, you know how difficult it is to come up with a great name – one that is contextual, appealing, remarkable and evocative. One way to develop an appealing name (one that people love to […]

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Company Naming Standards for Popular Industries

When creating a name for your company, there are many factors to consider – your target audience, brand, missions/goals, how you want to be perceived – the list goes on. However, one thing that many entrepreneurs overlook when naming their company and products is the naming standards for their industry. Adhering to the naming standards […]

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3 Reasons Your Target Audience Matters in Naming

When building your new business, brand, product, app, or just about anything else, you’re likely excited about finding the perfect name. This excitement may drive you to decide on a name before you complete a business plan, lay out your strategy, and define your target audience. While this may seem like an ideal order to […]

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4 Name Development Myths

As you begin the process of creating an amazing name for your company, brand, product, or just about anything else–you’re likely reading through articles providing you with more naming advice than you could ever want. After perusing these articles, you may feel like you have a grasp on what the naming process will be like […]

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7 Online tools to help you brainstorm your company’s name

As you begin the process of finding an evocative, memorable name for your business, you’ve likely heard the same piece of advice over and over – brainstorm! Traditionally, we think of brainstorms as a group of people sitting in a room, tossing ideas back and forth until the perfect name is discovered. However, your brainstorm, […]

What is a good name for

What is a good name for my … ?

What is a good name for? This is a question our team gets asked multiple times per day. What’s a great name for an IT Firm, a Real Estate Agency, an e-Commerce, a Pizza Restaurant, a Documentary (You get the point). The Truth About Finding an Awesome Name Your business category is only a small […]

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Does a startup need a great name?

Every entrepreneur knows the hard truth that most startups fail. Every coach, consultant, and guru out there has a unique (sometimes secret) formula for making startups successful. The number of blogs written on this topic are endless. So let’s not go down that road yet again. Instead, let’s hone in on one hurdle that every […]

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Conducting short and effective brainstorming meetings

Brainstorming is essential. Whether you’re trying to decide on the name that you’re going to use for the company or you’re developing expansion ideas and marketing plans, without help from others, you’re going to struggle to find great solutions and answers. That’s why it’s important that you know how to make each brainstorming session effective–without […]