naming marketing agency

A Proven Approach to Creating Awesome Business, Brand, and Startup Name Ideas

Many customers expressed a great feeling of relief after being taught this new approach to naming. Several individuals reported finding great names almost immediately after learning about this approach, even after struggling for weeks or months to find a great name.

This two-part post reveals the details of our new approach to naming. Continue reading if you’d like to: (1) Understand the philosophy of naming; discover how strong names which seem unrelated–like Dollar Shave Club, Squatty Potty, SalesForce, and Uber–are actually developed using a single underlying principle; and learn how to leverage this principle to develop your own great name! (2) Learn the fundamental …

brand personality

9 Steps to Creating an Awesome Business Name: Part 3 – Finding Your Personality

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 3 of the series, focusing on finding your personality. Read Parts 1 and Part 2 here. Choosing a name is […]

target demographic

9 Steps to Creating an Awesome Business Name: Part 2 – Target Demographic

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, app, and just about anything else. This article is Part 2 of the series, focusing on finding your target demographic. Read Part 1 here. In Part […]

statement of purpose brainstorm

Developing a Statement of Purpose – Creating an Awesome Business Name, Part 1

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 1 of the series, focusing on creating your Statement of Purpose. Your idea is your pride and joy. You may […]

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The Simple, Powerful Checklist for Creating the Perfect Name For Your Business

When you’re tackling the naming process, you may be overwhelmed by the amount of advice out there. You’ll find articles providing you with more tips and tricks than you know what to do with, and they may conflict with each other. It’s easy to see why people are overwhelmed when trying to create a great […]

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8 Concrete Ways a Great Name Will Boost Your Business

Take a moment to think how often you use product and brand names in your daily life – you check your Facebook and stop by Starbucks in the morning. You brush your teeth with Colgate and set your alarm on your iPhone at night. With names embedded in every aspect of our daily lives, it’s […]

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Do I Really Need a Six-Letter Two-Syllable Name?

As you dive into the process of naming your new venture, you’ll likely run across the advice that a six-letter, two-syllable name is the gold standard in business and product naming. There are two reasons that we at Squadhelp think this advice is typically more harmful than helpful to your naming process.   The Cost […]

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Create A Memorable Name For Your Business Using Poetic Devices

This Article was first published at Forbes.com. If you are starting a new business or thinking of rebranding your current business, you know how difficult it is to come up with a great name – one that is contextual, appealing, remarkable and evocative. One way to develop an appealing name (one that people love to […]

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Company Naming Standards for Popular Industries

When creating a name for your company, there are many factors to consider – your target audience, brand, missions/goals, how you want to be perceived – the list goes on. However, one thing that many entrepreneurs overlook when naming their company and products is the naming standards for their industry. Adhering to the naming standards […]

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3 Reasons Your Target Audience Matters in Naming

When building your new business, brand, product, app, or just about anything else, you’re likely excited about finding the perfect name. This excitement may drive you to decide on a name before you complete a business plan, lay out your strategy, and define your target audience. While this may seem like an ideal order to […]