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Strategies to Avoid Business Name Debacles

To catapult your startup to international acclaim it is important to name your company and brand with a moniker that resonates with your target customer. To fulfill the dream of your business growing into a unicorn worth billions, start by distilling the vision of your startup into a memorable and meaningful name. Here are some […]

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Name your Business, Brand, Product, or Just About Anything

Your name is a huge part of your identity, so why would the name you choose for your brand be any different? Coming up with the right name for your business is essential to standing out in today’s competitive marketplace and attracting the attention of customers and top workforce talent. A catchy name can give […]

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10 Simple Tips for Developing an Awesome Business Name

When getting your business off the ground, you’re likely overwhelmed with articles offering advice on how to choose the perfect name for your company, product, service, or app. With all the often-conflicting opinions on what makes a great name, you may be at a loss as to where to begin with creating your perfect name. […]

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Linguistic Analysis and Why it’s Important

Electrolux once marketed its products with the line “nothing sucks like an Electrolux”. The Coors slogan “Turn it loose” became a colloquial term for diarrhoea when translated into Spanish. Clairol launched a curling iron called “Mist Stick” in Germany without realising that “mist” is German slang for manure. Each of these mistakes highlights a different […]

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9 Steps to Creating an Awesome Business Name: Part 9 – Audience Validation

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 9 of the series, focusing on validating your name with your target audience. Read Parts 1, 2, 3, 4, 5, […]

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Analyzing Legality – Creating an Awesome Business Name, Part 8

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 8 of the series, focusing on checking for legal barriers. Read Parts 1, 2, 3, 4, 5, 6, and 7 […]

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Reviewing Linguistics – Creating an Awesome Business Name, Part 7

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 7 of the series, focusing on analyzing your name for linguistic conflicts. Read Parts 1, 2, 3, 4, 5, and […]

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Validating Your Name – Creating an Awesome Business Name, Part 6

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you validate the name you created using steps 1-5 of the naming process. Read Parts 1, 2, 3, 4, and […]

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9 Steps to Creating an Awesome Business Name: Part 5 – Enlisting Help

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you use the work you did in steps 1-4 to begin the naming process. Read Parts 1, 2, 3, and […]

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9 Steps to Creating an Awesome Business Name: Part 4 – Creating A Naming Brief

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you use the work you did in steps 1-3 to create a naming brief document. Read Parts 1, 2, and […]