Registering a trademark and using the services of a lawyer is not necessarily required; however, there are a lot of benefits when you do this. Trademark registration increases the protection it receives since it prevents other people from using your trademark. It also boosts the remedies if ever someone infringes on the trademark.
Utilizing the assistance of a trademark lawyer boosts the chances of receiving all the benefits mentioned below:
- Secures your Exclusivity
Registering your own trademark is one of the fastest and most affordable ways to ensure legal exclusivity for using your logo, name, etc. Registering for your product or business name is just like acquiring a certificate of title when it comes to land; moreover, it also lessens the chances of being stopped from using your own logo or name by other traders around.
One of the most troubling and expensive things that could happen to you as a brand or business owner is receiving a cease and desist note / letter that is requiring you to stop utilizing the name you thought was yours.
- It Helps you Avoid Unwelcomed Change
Selecting the best name that perfectly works and suits your business or brand is necessary to avoid having to change in the future. Changing the name of your company or business can be a very costly and difficult task, especially when you have already established a good reputation for your business. When your business’ name, logo, or symbol is unregistered, there will always be a risk that some other company or business may register this.The worst thing that could happen to a business is preventing it from expanding or operating because of its present identity.
- Establishes Value
Because of the previously mentioned benefits, all potential investors may be interested in businesses that have trademarked their name, services, or primary products. This is because the registration does not only heighten security, but it also helps clarity for any franchising or merger of the business that greatly impacts its value.
- Provides Geographical Coverage
Registering a business’ trademark generally provides you with nationwide security and protection instead of just rights that are generally limited to certain areas in which you trade. Additionally, if you eventually plan to expand overseas, it will provide you with an excellent platform to gain rights in other countries even before you start trading in those specific areas or regions.
- Allows the Utilization of the Trademark Symbols
Aside from the previously mentioned benefits of trademark registration, federal registration will also let you utilize the ® symbol. Anytime that you claim the rights of a certain trademark, you will be allowed to utilize the TM – trademark – or SM – service mark – symbol to inform the public regarding your claim; regardless of whether you have filed a USPTO application.
However, you should remember that you can only make use of the ® symbol after the USPTO has registered the trademark, and this is not when the application is still pending. After the registration, you can only utilize the ® symbol for or in connection with the services or goods that have been listed in the federal trademark registration.
If you refrain from registering your trademark, remember that someone else can; this will instantly put your products, brand, services, and business at risk. This is the main reason why trademark registration is important since it protects your business, brand, and services while also providing you with the essential tools that will stop anyone from using similar logos or signs, running off the back of your company or business. When your business and products continue to grow and become successful, the trademark simultaneously develops an essential value.