All you need to know about choosing a fashion label

You are eager to express your creativity in the fashion industry. You have all the styling and fashion ideas, yet the process of choosing a fashion label for your business seems to be a thought provoking process. With so many ideas in mind, you find it difficult to filter and choose one which perfectly fits your style. There are many names in the fashion industry which are already recognizable and easily distinguished: Louis Vuitton, Polo, Levi’s, Prada, Armani, Gucci, Chanel, Guess, Victoria’s Secret, and Dior.

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What do you notice about these fashion brands? You are right, they are unique and can be easily remembered. Some of them are names of the famous designer owning the brands and some of them are basically ideas incorporated in a name. So the question remains. How can you choose a fashion label which sticks and stands out? Choosing the most perfect label for your fashion business is not an overnight process. It takes careful thought and evaluation. While it the process may be tough, we can help make it easier for you.

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Here are all the the things you need to know about choosing a fashion label.

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CHOOSE THE TYPE OF LABEL

Let's play a gameThere are two usual problems in generating ideas: you can either have too many or too little. The third one (not so usual) is having none. Being a fashion enthusiast, it is usual to have too many ideas packed up in your head. The tendency is with all these ideas, it may be too difficult to filter and choose the one which perfectly fits your fashion brand. In order to narrow down the ideas, you should be able to determine what type of label you should use.

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Your label could be one of the following:

  • Owner’s or Designer’s Name (e.g. Ralph Lauren)
  • Your signature style (e.g. Polo)
  • Experience (e.g. Forever 21)
  • Out of context (e.g. Wrangler)
  • Words play (e.g. Victoria’s Secret)

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FOCUS ON YOUR TARGET MARKET

How To Name A Clothing LineWhat is your target market? Is it the teenagers? Women? Dads? Moms? What particular segment in the community are you trying to attract or entice in buying your line? The label needs to be able to incorporate the personality or the characteristics of your target market. For example, Forever 21 perfectly fits a fashion label which targets women in their 20’s and those who are above it but feel like within the category.

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KEYWORDS

seo-1910521_1280Scribble all your ideas in paper. Write all the words that come into your mind which is associated with your fashion line. Gather all the keywords or related words to what your line is all about – its target market, personality of its target customers, style, and fashion business. Make use of words associated to your fashion line. For example, the brand name of a convertible travel backpack, JanSport, came from the wife of the founder, Janis, and it was added with a word associated to the purpose of the backpack.

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FEELINGS OR EMOTIONS

pexels-photo-226153In coming up with an effective fashion label, decide what emotions do you want your customers to experience upon purchasing your product line. You can choose a word or group of words which empowers your customers or which engages with them. You can choose something which somehow creates a conversation with your customers or something which makes them feel good about using your product. A good example of this name is Guess.

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CHECK OUT YOUR FAVORITE BRANDS

eye-female-funny-glass-41558This does not mean that you are going to copy your favorite brand or choose something which sounds like your favorite brand. Some would go into that direction, but it is highly advisable to not be part of this population. You do not want to be facing issues in the near future. Also, copycats only get attention because of the similarity of the name with a famous product. In the long run, it would not do good to the business. Always remember that being unique makes your brand name stand out. In checking out your favorite brands, look into their history and where their names came from. You can learn from these famous brands and get ideas on how you would name your fashion label.

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AVAILABILITY AND RIGHT TO USE

graphics-882726_1280If you have a prospective name chosen, make sure that the name is available. Always make it a priority to check and recheck whether you have the right to use the name or not. Make sure that you will not be facing any lawsuit or legal charges in the future. You can do this by checking into appropriate agencies and registration outlets. Aside from the legalities, also evaluate whether the name you will be choosing does not offend the culture of the place where you are opening your fashion business. Aside from legal rights, also check whether a corresponding domain is available for your label. If not, do not force it. You can always opt for a domain which may not be exactly the same as your fashion label but related to it.

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TEST

beach-1246646_1280Before finally choosing, test the name with people, especially with your potential customers. Tell them the name of your upcoming fashion label and see if they easily get it or remember it. Try and see if they can easily pronounce it and if they are comfortable using the word/words. Also, ask their first impression upon hearing the name. With this, you can evaluate whether your purpose has been achieved.

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REGISTER

pexels-photo-175045What good is a fashion label if you don’t register it? Make sure that you register it with the appropriate agencies and get your rights in using the label so that you can protect it and make sure that it officially becomes your fashion label.

All you need to know about choosing a fashion label

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