It’s no secret that the world has gone digital and your company’s online presence matters now more than ever. Potential customers will conduct their research online usually before they even contact you. Below we have 7 tips to help you grow your business online.
Make Sure Your Website Is Top Notch
If you don’t have a business website yet, I highly suggest you go and get one.You can create them through a service like GoDaddy or Wix, however, I recommend that you use WordPress or hire a web developer.
Having a business website allows your company to be searchable and gives your customers information when they need it. Here’s a mini checklist for you to make sure your website is great:
- Is it responsive? Make sure your website displays correctly on every size screen, not just on a computer.
- Is your User Experience good? Get some friends to check through your website and see if it’s easy-to-use.
- Do you regularly update it? Make sure all information is correct and you update it at regular intervals.
- Have you done any SEO? Search Engine Optimization is making your website easily found by search engines like Google or Bing and is very important. It allows people searching for relevant keywords to find your business.
Set Up An Online Store
Do you sell physical products in a brick and mortar store? Expand your reach by opening up an online store and sell nationally or even internationally if you wish. There are many platforms like Shopify (which I recommend) Etsy or BigCartel that you can use to create an online store.
If your technical knowledge is a pretty good, you can build an e-commerce platform into your website or if on WordPress, use an e-commerce-ready theme and plugin.
We’ve written a blog on Ways To Attract People To Your Online Shop.
Polish Your Social Media Presence
Social Media allows you to reach millions of potential customers so your presence on there should be a polished one. Make sure you fill out all of your profiles properly with good quality header images and logos, along with contact details.
However, just having a Social Media profile doesn’t help you grow your business online. Make sure you regularly update your profiles with good quality content and company news. If you find that you are struggling to maintain your Social Media presence you should either schedule it ahead with a tool like Buffer or consider outsourcing it. A dead Social Media profile will not bring you any leads whereas one that is active and engaging can.
Social Media should always be taken 100% seriously, and to truly harness the power of Social Media you must listen to your audience, stay aligned with your brand’s message and empower others to share your content. Content is the most important part of your strategy and you should aim to create high quality and engaging content.
Use Paid-For Social Media Ads
Some platforms like Facebook now have a low organic reach and it is becoming a pay-to-play arena, but this doesn’t mean you need to spend $1000’s a month to generate sales.
Create some ads for Social Media and target them to your target customers. On Facebook, you can start testing with just $1, though I recommend playing around with a $50 ad budget until you find an audience that converts well. You can easily get more sales and leads through paid ads, just make sure that your Cost-Per-Acquisition (how much is costs to get a customer) does not eat into your profits big time. Keep testing until you get it right.
Video is definitely the most engaging form of content you can produce, and live video tops that. Live video allows you to reach 1000s of people in the moment and they can connect with you on a more personal level than ever before.
Consider implementing live video into your marketing strategy. Platforms for live streaming include Busker, Periscope and Facebook Live – though there are others out there. I recommend starting with Periscope and Facebook Live and then moving on to other platforms.
The reason that live video works so well is because it’s not perfect, it’s in the moment and it shows off the human side of your brand. Consider using live streaming at industry events or by hosting interviews with thought leaders in your niche – these are loved by your audience due to FOMO (Fear Of Missing Out).
Avoid constantly promoting your brand during live streams as this can really turn your audience off.
Tip: If you’re nervous about going live, consider joining a live streaming community like Peri10k to help you build your confidence (plus it can help to grow your audience).
Guest blogging is a fantastic way to reach a much larger and relevant audience. If you know that your audience is reading a certain blog, why not write to them and ask if you can guest blog for them? The worst they will say is no, but don’t let that deter you.
Usually, people check the author of the post and will click over to the company website or sign up for the newsletter. Guest blogging becomes extremely powerful once you are a regular on industry blogs and can significantly increase the number of leads you get from your blogging efforts.
I recommend having an article that is personalized to them ready to send to them when you reach out as this can increase your chance of being accepted.
Tip: If your blog gets a lot of traffic, consider doing the reverse and getting industry leaders to post on your blog. This can be mutually beneficial as you are leveraging each other’s audiences. It is also a great way to build a relationship with others in your industry.
Utilize The Power Of LinkedIn
Many people see LinkedIn as just another Social Media platform and it doesn’t have too good of a reputation. However, LinkedIn is one of the most powerful platforms for business professionals. You can connect with people from any industry and engage in interesting conversations that just don’t appear on other platforms.
Use the LinkedIn search option to find prospects and connect with them. Make sure you don’t just spam them with your sales message but instead, build a relationship and open conversation with them. LinkedIn members are even less tolerant of sales messages so when you do send one, make sure it is at the right stage in the buyer’s journey.
Tip: When connecting with someone new, personalize the message to let them know it’s not a random add.