You have the talent in photography. You are creative in your craft and your photos just speak for themselves to the ones viewing it. So, you build your own photography business – thinking that you are doing what you love and you can earn at the same time. While this is a good mindset for an entrepreneur, the truth is that the market for photography business is very tough – and this is true for all businesses. Photographers are forced to think outside the box and be more creative as possible. Collecting thoughts from various photographers regarding the things they discovered in running their businesses, this is a summary of the ways you can boost your photography business.
1) Integrate modern and old-school marketing
Social media is a very powerful tool in marketing any business in the industry. With millions of users of social media, take advantage of platforms and get your business out there. You can use Facebook, Instagram, and Pinterest. These social media platforms allows you to showcase your photography samples and show to potential customers the kind of work you do.
Also build your own website and clean up your portfolio. When you are in photography and the passion is there, most do not really want to dwell on what is going on behind the scenes, which could be messy at times. These behind the scenes include how you organize your work and how you arrange your portfolio. You have to work on organizing all your work and portfolio and include these in your website. The best way for potential customers to find you is through your website. And the best way for them to see and understand your work is through your portfolio.
Aside from dwelling in social media, do not flee away from the old-school style. Print out your photos and post exhibits. Find a well ventilated space, it could be your own business space, and display your work. Choose the best photos you took and enlarge them for all viewers to carefully examine and admire. In photography business, you need to expose your work and you need to be more visual because it is what your business is all about.
Do not forget using printed ads. This may cost you a bit, but if you really want to invest in your business, you need to shell out some costs in order to get returns. Printed ads and brochures allows you to get your name out in the open, especially to those people who are not regularly on the Internet (yes, these people do exist). It also communicates your business to other small businesses in the area which might need your services.
2) Get into blogging
Try out blogging and integrating your photography business into your posts. If you are not a writer, then collaborate with bloggers or friends in the industry who can do this for you. Make sure that the blog has a link to your website (in case the blog is different from your own website). Blogging actually lets you connect with your customers and potential customers. It also allows you to make connections with fellow photographers. When venture into blogging, your prospective customers will learn about you through your ideas in photography and will understand the artist behind the lens more. Remember that if people trust you, they are more eager to avail of your services. Trust is equivalent to security. When potential customers are secured, they are not afraid to enter into a contract with you and shell out their own money to pay for your services.
Aside from the potential customers, blogging will also allow you to listen to your current customers – their feedback (which may be good or bad). Appreciate the good feedback and capitalize on them. Take the negative feedback with an open mind and find ways to improve.
3) Collaborate with other photographers
Yes, they are your competitors. But they can also be your good advisers. Each photographer has a different strength which he/she capitalizes on and weakness that he/she is working on. From collaborating with other people in the business, you will be able to learn a lot of things which can help you improve in your own business. Be open and discuss about your style. Do not be afraid that you are giving out ideas. Always remember that creativity and craft are not something which can be stolen from you. The ideas shared among photographers could help you learn where to work on your business and what other aspects you need to address in your own business. For example, popular concepts of photography and strategies can be learned when discussing with your collaborators. You will learn something and you will let them learn from you too. Competition is always there. Healthy competition is good and should be embraced – the important thing is you learn to strive through the competition and instead use it to constantly improve yourself.
4) Offer concept shootings to clients
Most of your clients might not know or might not care about photography concepts. However, offer to create a concept for them on the next session. Small businesses are good prospects in concept shooting. Explain to your client that the results of the photo session will have more impact if a certain personality in their business is injected into their photos. Explain to them the expected results. Your clients will be more than excited to do the concept. Moreover, concept shooting will also help you build your own portfolio. You can use the photos to add to your best photos and present them to potential customers.
5) Continuously learn
Continue to learn a new skill if you can. Photography is not merely a point and shoot business. It is an art. Thus, the more creative you get, the more you are sought out for. Experiment and try something new. Do not stick to what you are used to. Continue to use them but also learn and apply new things and skills that you have learned. Remember that the market is very dynamic and things change fast easily. Trends come and go. What is most liked by people now, may not be loved in the future. Ideas come and go and fads can become obsolete. That is why in photography, you need to learn new skills and learn to use new gadgets. This is a way of chasing through times and be updated in the photography industry.