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How to protect your brand

First of all, let me congratulate you for coming up with your own brand! You are probably reading this in order to prevent future legal battles and issues with regard to your branding. I tell you, you made the right decision! Building your own brand is one thing. Maintaining and protecting it from external factors […]

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All you need to know about starting a business

Starting your own business can be exciting, but it can also be very scary. The number of great possibilities already pile up your head, but you cannot exclude the unknown possibilities from entering your mind. That’s why we’ve summarized these points for all the newbies out there. These are the things you must know before […]

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How to come up with a tagline like Nike

The “Just do it” tagline has been popular for the longest period anyone can remember. It has been standing out, and I don’t even need to tell you which brand it represents. ┬áNike has been effective on using its tagline. It purely stands out. It is simple, memorable and timeless. The company has conquered all […]